Reviews

Go-Givers Sell More was written in response to the need for real-life application following the authors’ best-selling parable book, The Go-Giver. This follow-up book takes the lessons from the parable and puts them into the context of today’s difficult challenges in the business world. Theirs is an intriguing strategy and one suited for the times….

The field of sales is about dealing with other human beings, say the authors. It is really about studying humanity and understanding how people work. Go-Givers Sell More makes real the adage that “everyone is a salesperson….
— Business Lexington Read Full Review

The information the authors present is 100 percent counterintuitive to the vast majority of books and seminars on sales. Yet the philosophies outlined so clearly in Go-Givers Sell More are exactly those at the core of all super successful sales leaders I know. But here’s the catch: most of them have a hard time putting what they do into words. And that’s the magic of the Go-Givers Sell More. In its 180 easy-to-read pages, John David Mann and Bob Burg communicate what is at the core of sales at its most effective, most fulfilling and highest values. I have a feeling everyone will find Go-Givers Sell More a much-needed and much-appreciated breath of fresh air …
— Art Jonak, MastermindEvents.com Read Full Review

Of the dozens of business books I’ve read, looking for some nugget that would help me help my clients, the last two books I’ve read by Bob Burg and John David Mann have stood heads and shoulders above so many others. They have become instant must-reads for my clients and, hand to my heart, books my wife loved. Why would a stay-at-home wife love these books? Because these books are about becoming people who are innocently in the pursuit of helping other people. Salespeople are tagged with the stigma that they are slimy and untrustworthy. Go-Givers Sell More gives sales professionals permission — and acts as a guide to help the reader find the conviction — to first be good people to our clients….
— Microfit Small Business Blog Read Full Review

Before I can recommend a book to my peers, I have to know the content is tried, true and tested—no exceptions. I’m happy to say, Go-Givers Sell More is the real deal. Burg and Mann know the business of sales and the business of networking from the inside out, but what makes their work special is the values they bring to the subject. “Cultivate a trusting relationship and focus exclusively on creating value for the other person,” they say, “and great results will follow automatically. Go-Givers really do sell more….”
— Art Jonak, Networking Times Read Full Review

Convincing your internal or external customer to buy is the typical sales process. The go-giver process is different — it makes customers want to buy, and buy again, by creating “value for other people through excellence, consistency, attention, empathy and appreciation….”
— Biz Books Read Full Review

In just a few weeks, Go-Givers Sell More is not only a success in its own right, but it has sparked renewed interest in the original Go-Giver.
— Published & Profitable Blog Read Full Review

With Go-Givers Sell More, Burg and Mann smartly address the question that most detractors ask upon hearing about a business parable: “How does this apply to the real world?” It’s a worthwhile read and is already proving popular with people who had a resistance to the original book….
— Sarah Dayton, Editor’s Blog, Soundview Executive Book Summaries, March 10, 2010 Read Full Review

[The Go-Giver is] a great story, but for many, it posed questions. (“It’s a fine story, but does it really work in the reality of day-to-day business?”) To answer the questions, Burg and Mann just released Go-Givers Sell More, which is not a parable or story but a straight-up guide about the values of giving. This seems to prove these guys aren’t just good story-tellers (they are that, too) but actually have clear details on how to apply these principles to your business…
— The Daily Blog, 800-CEO-Read, March 16, 2010 Read Full Review

I was delighted when John Mann and Bob Burg contacted me and told me that they had once more collaborated on a book. I really enjoyed their first one, The Go-Giver.

While self-help books are ten a penny, few actually have anything new or original in them. It is almost as if there is a magical computer program you can download from the Internet. Just plug in your own cute acronyms, hit the GO button and voila, a book is vomited out and ready to go!

Bob Burg and John Mann have taken a very different approach….
— Simon Barrett, Bloggernews.net, April 6, 2010 Read Full Review

Witty and wise, Burg and Mann’s Go-Givers Sell More draws on a wide range of real-life stories in order to help salespeople create meaningful relationships, discover new customers, and generate endless referrals….
— Dominique James, San Francisco Book Review, May 5, 2010 Read Full Review

This is a remarkable book. You are not going to learn a single new technique here. What this book will do is change the way you think.…
— Ivan Hernandez, May 17, 2010 See the Full Video Review

Businesses value referrals, yet often have no idea how they got them beyond a customer singing their praises to someone. To maximize referrals … make sure your focus is on your customers first, say Bob Burg and John Mann, authors of Go-Givers Sell More. Show how your business can affect their lives, Mann said. “Sales and referrals become the residue of the relationship.”…
— Michael Mink, Investors Business Daily, June 7, 2010 Read Full Review

As master storytellers with a talent for developing compelling stories to describe the essence of value and the best ways to create it, Burg and Mann have compacted dozens of important lessons and examples into the entertaining, compelling and game-changing pages of Go-Givers Sell More.
— Soundview Executive Book Summaries, July 7, 2010 Read Full Review

The authors provide the paradigm-changing idea that sales is about giving advantage to others. Sales at its best and its most effective, according to the authors, is all about giving.
— Wayne Hurlburt, Blog Business World, July 13, 2010 Read Full Review

In an episode of Seinfeld, my all-time favorite sitcom, George Costanza starts doing the opposite of what “old George” would do, because whatever old George did, it never worked out the way he wanted. The minute he starts doing the opposite of what he would have done, George meets with success. Go-Givers Sell More preaches rather convincingly that George was right.
— Steve Gladis, PhD, Survival Leadership Blog, August 1, 2010 Read Full Review