The Go-Giver has inspired hundreds of thousands of readers around the world with its message that shifting one’s focus from getting to giving is not only a more fulfilling way to live, but a more profitable way as well. Yet some have wondered, “How do its lessons stand up to the tough challenges of everyday real-world business?”

Go-Givers Sell More is the answer to that question!

A practical guide that makes giving the cornerstone of a powerful and effective approach to selling, Go-Givers Sell More turns the conventional sales process on its head. Organized around The Go-Giver’s Five Laws of Stratospheric Success, this companion volume reveals a powerful approach to business and sales based on five steps: add value; touch lives; build networks; be real; stay open.

Punctuated by stories of real-life salespeople who have prospered by giving more, Go-Givers Sell More offers tips and strategies that anyone can start applying right away in their sales career — and in their life.

Available Now – It’s Not About You

In this inspirational parable, we meet Ben, a young manager charged with persuading five hundred employees of a struggling chair manufacturer to agree to a merger as a way out of their financial woes. Facing what seems like an impossible uphill climb, Ben seeks the advice of Claire, an old friend, who introduces him to an eccentric elderly lady known simply as Aunt Elle.

Over the course of the week leading up to the crucial vote, Aunt Elle teaches Ben about the power of influence and positive persuasion. Ben also meets with each of the manufacturer’s four top executives in an effort to sway them to his side, and instead comes away from each meeting with a different leadership lesson. But it’s not until Ben reflects on his own experiences that he learns the critical principle so many people in positions of power fail to grasp: it’s not about me, it’s about you.